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CARDINAL EXTERIORS

THE SITUATION

Two top salespeople at a local siding company had plans of starting their own business. They came to us in need of a name, a brand, a website, and some creative direct marketing to get the word out about their new company. Their point of differentiation would be their professional approach — a more design-oriented and service- minded roofing, siding, and window experience that stood out from the competition in terms of quality and taste, without being pretentious about it. The founders have great reputations in the community through their social circles, coaching kids’ sports, etc., so it was important to align the brand with their image in general.

LOGO

with Erica Johnson Design

WEBSITE

DOOR HANGERS

 

DIRECT MAIL