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WORKBOAT

THE SITUATION

The WorkBoat family of products (WorkBoat Magazine, the International WorkBoat Show, WorkBoat.com, etc.) was introducing a new niche event to their portfolio: the WorkBoat Maintenance & Repair Show. We were brought in to develop messaging that would convince an elusive, yet valuable, audience – those responsible for commercial vessel maintenance and repair – to attend this brand new event. It was important to emphasize that this was a new, niche event and not a new date or format for the larger and already well-established International WorkBoat Show.

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